Recruiting Physicians in the Era of COVID-19

By Katy Mena-Berkley
Monday, January 25, 2021

As the United States manages healthcare during a global pandemic, prioritizing physician recruitment is essential.

At a time when COVID-19 is the cover story on nearly every magazine and newspaper, many other important topics have faded into the background. To their detriment, patients have neglected other healthcare conditions because they are fearful to set foot inside of a hospital. Administratively, certain organizational details, such as physician recruitment, may have also been shifted to the back burner.

However, with the distribution of the COVID-19 vaccine, it seems that a resolution to the pandemic may be in sight, and organizations such as the Medical Group Management Association predict that by fall 2021, physician demand will return to normal levels.

A Timely Investment

Recruitment can be a costly venture, requiring as much as $250,000 and approximately seven to eight months to hire a single candidate. Yet, putting off the task can end up costing hospitals more money and time in the long run. With roughly 30% of the physician population nearing retirement age, trained physicians, and specialists in particular, are in high demand. Practices looking to add to their clinical teams should keep in mind the importance of showcasing a culture that may seem attractive to the candidate and highlighting incentives that may spark interest, such as malpractice insurance or relocation allowance, according to the American Association for Physician Leadership. They also advise practices to harness the power of online recruiting and develop a digital presence that stands out from competitors.